Joint Arctic Destination Arena
For better dialogue and cooperation between destinations and AECO.
About
The Joint Arctic Destination Arena (JADA) was officially launched at the 2023 Arctic Cruise Conference through signing a Memorandum of Understanding between local stakeholders and AECO. The signatories agreed to take part in efforts that aims to:
- Join forces in ensuring sustainable tourism in the Arctic.
- Increase dialogue and cooperation between destinations in AECO’s operational area.
- Increase dialogue and cooperation between destinations and AECO operators.
Signing the MoU, from the left: Christopher Gerlach, Government of Nunavut, Mads-Daniel Skifte, Sermersooq Business, Frigg Jørgensen, AECO, Margrét Björk, Visit West Iceland, Þuríður Aradóttir, Visit Reykjanes and Eva-Britt Kornfeldt, Visit Svalbard. Additional signatories were: Destination Diskobay, Visit Westfjords, Austurbrú, Markaðsstofa Höfuðborgarsvæðisins.
Last update: 22. November 2024